Rank Leveraging is an advanced SEO tactic in which you harness the power of multiple pages on your website to improve the ranking of a single page for a specific keyword (or phrase). By linking related pages to the single page that Google considers to be the most relevant to your target keyword, you utilize the strength of these additional relevant pages to enhance the strength of your top-ranking page. We have had solid success with this tactic, procuring higher rankings for specific keywords on clientsí websites through proper, non-spammy internal linking. It should be noted, however, that these additional links will likely sap a bit of strength from the pages you are linking from. Before using this tactic, you should consider the benefit of achieving a higher keyword ranking for a single page vs. a slight weakening in the strength of other pages.
Below is a case study demonstrating the Rank Leveraging process we used for www.blankspaces.com.
Step 1: Determine which keyword you should target Through an analysis of site traffic (in this case, we used Google analytics), we discovered that the keyword phrase ?office space los angelesí is both a high volume and high-converting Google search term. By conversion, we mean a visitor who is directed to blankspaces.com through an organic search result and then signs up for a free trial. Because we felt that this search term could deliver a high number of converting visitors to the website, we decided to utilize rank leveraging for this keyword as part of our broader SEO strategy.
Step 2: Use Google query to find the most relevant pages on your site for targeted keyword We performed a Google query for ?site:blankspaces.com office space los angelesí to determine which page we would focus our ranking efforts on and which pages we would utilize for internal linking. On the results page (see image below), the first listing is considered by Google to be the most relevant page on the website for the targeted keyword. The second listing is the second most relevant page and so on. We now know that after the home page, the resources page, press page, map page, and team page are the most relevant pages for “office space los angeles”.
Step 3: Internal linking Armed with this information, the final step is to create links to the top page from the additional pages Google considers to be relevant, making sure to use the anchor text ?office space los angelesí for the link. As with all SEO efforts, it could take anywhere from a couple of days to several weeks for rankings to improve for your targeted page. When employed intelligently, however, this tactic enables you to harness the power and relevance of your entire domain to achieve a particularly high page ranking for a targeted keyword.
Update: We have updated our rank leveraging process based upon the new open site explorer. Click here to learn how to leverage your top misused pages.